16

Google’s Chrome OS: Start small, then build

May 16 ' 2011 @ Quick News

SAN FRANCISCO–Google expects Chrome OS to be a success. But it’s chosen its terms for success very carefully. Google shares with many of its rivals a natural, reasonable ambition to measure success by market penetration. This week at the Google I/O conference here, the company was quick to tout that there have been 100 million activations of Android devices, that 310 different Android devices have gone on sale so far, and that Android users have downloaded 4.5 billion apps to date.

Though data-obsessed Google doubtless will count how many Chromebooks are sold, that isn’t the measurement at the top of the priority list, Sundar Pichai, senior vice president of Chrome, said in an interview.

“Our goal, our main criterion, is [that] I want really high user satisfaction amongst consumers, businesses, and schools, independent of our quantity. I want people who pick up and buy one to be very happy with their purchase,” Pichai said.

Recognizing that a Chrome OS laptop isn’t for everybody, though, the company is restricting sales to online channels only, where the people most likely to buy a Chromebook are those who are actively looking for it.

“Part of the reason it’s not in physical retail is our goal is not to push a lot of these,” Pichai said. “We want people to know what they’re buying. Online gives a check. In the physical world you might accidentally walk out with a Chromebook. I don’t want that to happen.”

The strategy makes sense, given that Chrome OS is such a departure from existing computing technology. Apple is the company that likes to talk about the “post-PC era,” but iPads and iPhones are, architecturally speaking, very similar to PCs. A touch-screen interface brings a direct physical mode of interaction, but fundamentally it’s still an operating system running software on its processor and storing data on its storage system.

Chrome OS, on the other hand, is inextricably linked to the Internet. Although a traditional operating system–an embedded version of Linux–is under the covers, the applications on the system run within its Chrome browser. They’re Web applications, using Web languages like JavaScript and Web interfaces like AppCache to store data, and WebGL to show hardware-accelerated 3D graphics. Though properly written applications will be able to run while a Chrome OS laptop is disconnected from the network, cloud computing is mandatory.

That’s probably fine for a lot of people. You can look up a recipe, check in with your Facebook friends, answer your e-mail, enter customer information into a Web form, order something from Amazon, watch YouTube videos, and plan a budget in a Google Docs spreadsheet.

One big problem, though, is what you can’t do: run Microsoft Office, play Portal 2, make a photo book in iPhoto. Or, perhaps more to the point for people considering a supplement to the PC they probably already have in their homes, play the wealth of games on an iPad.

But Google plans to start small and grow. Pichai thinks Chrome OS will appeal to a lot of people, but evidently recognizing that it will take a lot of time to win over most folks, the company is aiming initial products at the enthusiasts who are predisposed to like it. From that seed, Google expects a tree to grow.

“You build a great experience, and you continually improve it. A few people get on board. As long as you delight them, they serve as messengers. Then somebody else hears about it, it breaks out, you market it,” Pichai said. “You have to earn it step by step.”

It’s a strategy that worked well for Android and Chrome. Android launched with a single phone, on a single carrier, in a single market. Chrome launched in beta on Windows only, missing many features. Both grew, and Google improved them steadily.

“What’s important is the pace at which you make progress. This is why we decided to shorten the [Chrome] release cycle to six weeks,” he said.

It’s not clear, though, how universally the strategy works. Apple’s first iPhone began from modest beginnings–it had no support for 3G networks and no ability to run third-party applications, for starts–and grew into a tremendous success. Gmail, too, began with a small group of enthusiastic early adopters.

But sometimes an early kernel of fans isn’t enough, even with Google’s fast-iteration ethos. Google Buzz failed to catch on widely, and Google Wave was largely scrapped.

And, while Pichai asserts that the Cr-48, Google’s developer-oriented Chrome OS notebook prototype, was well received, it left reviewers underwhelmed when it initially arrived.

Pichai blamed expectations that were too high for a system Google said was not done, but that people judged as a finished product nonetheless. “We knew things were broken there. People got very upset about trackpads. Perhaps people weren’t ready for beta hardware,” Pichai said.

A large part of the Chrome OS sales pitch is that, unlike people’s PC experience, a Chromebook will get better with time as Google constantly upgrades the operating system–silently, in the background, with no user intervention. Even those initially weak trackpads in the Cr-48 got better with new software, he said.

“If tomorrow Brian makes WebGL great, suddenly Angry Birds works faster. Say you had a Cr-48 for six months. You just open your computer, and things just work faster,” Pichai said. “We keep updating Chrome. All the GPU benefits working their way though Chrome make Chrome OS faster. We’re going to offload more stuff to the GPU.”

Google has high hopes for another technology called Native Client that, if the company can convince programmers to adopt it, could endow Web applications with the speed of native ones while not compromising security. Importantly, Google plans to build Chrome itself on a Native Client foundation.

Linus Upson, vice president of engineering for the Chrome team, believes Google will start that rebuilding process later this year, beginning with one piece of Chrome, the built-in PDF reader. Pichai was more cautious.

But it is on the list, in part because Google is powerfully interested in Chrome security. And Chrome OS comes with a verified boot process, an encrypted file system by default, and plug-ins that run in a restricted sandbox, Pichai points out.

“Down the line, when we talk about Chrome running inside Native Client–a double or triple sandbox–that’s what gets us excited. That’s the kind of project that gets the best engineers in the world,” Pichai said, positively glowing at the prospect.

Google’s fast-changing Chrome can cause heartburn for some Web developers who already must constantly test their sites with an expanding number of browsers. Brian Rakowski, director of product management, said Google tests new versions of the browser to keep incompatibilities from encroaching.

“We’re careful with compatibility issues,” Rakowski said. “The [Chrome] dev channel is good feedback for what’s broken, at least in bigger sites,” and Google adds new tests if it finds a site that stopped working so that incompatibility won’t go unnoticed again.

In any event, Pichai clearly won’t let up on the pace of Chrome change. The mission is to rebuild personal computing with the Internet deeply integrated, not patched on at a higher level.

“The benefits from a security standpoint, getting new APIs out, and just pushing the platform,” outweigh the problems of keeping up with Chrome. “If you don’t do this, I think the Web will fall behind the native platforms pretty quickly.”

Source: http://news.cnet.com/8301-30685_3-20062433-264.html?tag=mncol;txt

33
  • Linda Ween says:

    I am planning to post new educational articles on https://bestwritingservice.com/essays/Review/why-we-crave-horror-movies.html. Proceed to check out this site. You will find a lot of cognitive posts here.

  • THOMAS R. DOSS says:

    Thanks great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative. SEO Services in Karachi

  • Assignment Help Online says:

    Nice blog. We provide better and most popular assignment help online to our customers. This is a legal and reliable company. My professional writing is well qualified to complete academic content for our customers. Assignment Help Online

  • Best time to post on tumblr says:

    You can consult these sample Best time to post on tumblr and create your own dissertation topic by taking inspiration from them. This is your best chance to choose the ‘Best Topic,

  • Sara Patison says:

    Because this is the first paragraph of your essay it is your opportunity to give the reader the best first impression possible. The introductory paragraph not only gives the reader an idea of what you will talk about but also shows them how you will talk about it here https://quality-essay.com/our-services.html . Put a disproportionate amount of effort into this – more than the 20% a simple calculation would suggest – and you will be rewarded accordingly.

  • Website Development Los Angeles says:

    Mostly, the startups think that mobile app is not necessary. Now a days if you don’t have the mobile app, it is difficult to show that you are doing some serious business. A Website Development Los Angeles can help you get all your pieces together. Let Branex help in creating a website that will outwit your competitors out there. To get the website done it is necessary to make things in a way that it can be edited later on. As the requirements change we will make the necessary changes.

  • Adam Thomas says:

    Your blog content is great and useful. Thanks for sharing!! Assignment Help Reviews

  • mandi ken says:

    Chrome program in the event that they remember you’re running it and this can improve the site than an application. An appropriately constructed site can offerProfessional Assignment Writers – Assignmentspot things like warnings or let you utilize the receiver for voice talks and do everything else the Android application can do. Perhaps more: Netflix streams are perceptibly better when it sees you’re on a work area window and not utilizing a telephone application.

  • andrew symond says:

    Get discount on Dissertation writing help Singapore before your deadline finished. Singaporeassignmenthelp.com is famous for their quality assignments at a nominal rate that’s why Singaporean students love to take assignment help from our experts for better career opportunity and grades.

  • Make my assignment says:

    Get the best make my assignment administrations assistance from the specialists of Students Assignment Help and at a low cost. Our industry master offers the solid assignments administrations to the understudies. Our online master scholars are capable in finishing task.

  • neena salvotore says:

    Do you need online assignment help services in the UAE? Then we provide the best online assignment to help UAE services likes as manage the assignments in college and university. If you need essay help services in UAE so you take help our experts and get the best assignment services in UAE.

  • Stefan Carl says:

    Find the best way of getting an assignment help USA on studentsassignmenthelp.com. Students assignment help have very genuine assignment writing services given by experts in the USA.

  • ammie jackson says:

    Being an academic writer from past 5 years providing assignment online help to college and university students also associated with Myassignmenthelp platform. I am dedicated in providing best online academic writing services to the college students at the affordable rates.

  • Jacob liam says:

    If you are searching Assignment help.You can suggest them to use different online sources to develop the reading habit in them. Using different online sources can be beneficial for their assignment help for a long run. Organise each topic in a story form to develop their interest in the class.
    Online Assignment Help

  • mitchell julie says:

    I do believe that the Chrome OS will be a big hit. But some tech specs came out yesterday saying that Chrome OS will not work on a PC, it will require its own Buy Assignment Online hardware configuration

  • SMB Marble says:

    Google has complete it exceptionally uncomplicated smooth a non-technical individual be capable of also upload and fill in their covered passageway devoid of any involvedness, you be supposed to accomplish it for all feature of the opportunity so that one and all can get their mandatory in sequence from this opportunity. coffee gray marble

    • marie sinz says:

      Outsider applications and sites make benefits that a large number of individuals use to complete things and redo their online experience,” Google Fellow and VP ameriplus financial of Engineering Ben Smith writes in the present declaration.

  • William says:

    کرایه ماشین | اجاره خودرو لوکس و اجاره ماشین تشریفات آریانا

  • Sam says:

    اجاره ماشین در واقع بدین ترتیب و با این دیدگاه با هزینه ای بسیار اندک دارای خودرو ای متفاوت شده اید . در واقع بدین ترتیب در مییابیم هر چیزی که در ابتدا نسبت به آن بدون حساب و کتاب منطقی نگاه منفی وجود دارد در آینده نزدیک و با توجه به ورودی اثرات ان رویکرد و ذهنیت مردم تغییر یافته در صدد تغییرات بر می آیند که اجاره خودرو از جمله این مسائل است زیرا کرایه خودرو در قبل از بررسی دقیق ترسناک و بعد از انجام کار سهل می گردد .

  • Demi says:

    Here we have specialized categories about iran attractions and historical monuments from ancient empires to breath-taking Islamic architecture with all specialized information and details. Also, religious tourism places not only for Muslims, for all religions and most famous souvenirs and handcrafts in every city.

  • John H. Banes says:

    Buy Online Essay is the best place to buy essay online for students, as it is extremely cheap and has a comparatively affordable price range. This service is focused on quality and produces 100% original content and that too on time. The customer care service is responsive and attentive as well.

  • Charles Norman says:

    Now you don’t have to take any stress submitting those tough essay papers on time. Simply sign up at our online writing company and ask us, University Assignment Writers UK. Rest assured our thorough professional academic writing company will provide you with 100% original and immaculate essay papers at the most affordable prices online.

  • Jasmine Freeman says:

    Chrome is confined for disconnected utilize, in any case, there are various applications with a view to works of art disconnected these days. There might be web all over, which incorporates quick dinners areas like McDonald’s and coffee shops like Starbucks.
    Best Academic Writing Service UK

  • Alex ferguson says:

    Unfortunately, if the Linux Distributions don’t get the files and compile them in their distributions it may not go anywhere suse has been the only one I have found so far. If you know Linux then you can get the files for it and make this operating system I really don’t feel it is such a big deal for all the hype they were spreading around it. This was supposed to be a Joint venture of Google and Ubuntu. One release has been done by Suse studio 11.4 and the name of the .ISO disk you are looking for is Chrome_OS Linux I have no idea when it will be compiled and distributed on Ubuntu. Best Essay Writing Service

  • Edward William says:

    ChromeOS is restricted for offline use, however, there are numerous apps with a view to paintings offline in this day and age. Professional Essay Writing Service UK there may be internet everywhere, which includes fast meals locations like McDonald’s and espresso shops like Starbucks

  • eliza molly says:

    google has made it very simple even a non-technical person can also upload and update their gallery without any difficulty, you should do it for every feature of the forum so that everybody can get their required information from this forum.
    Online Essay Writer UK

  • michel says:

    Chrome is simply a better browser than Internet Explorer, even as Microsoft prepares to launch Internet Explorer 9 to take on Chrome 10.

    slippery floor treatment

  • edwar says:

    Brisk inquiry: You specified that you changed the web.config connection string.

    air conditioner maintenance in dubai

  • Henry Carter says:

    You can’t yet there isn’t even a beta yet they it will be released in the second half of 2017 so sometime in the early part OS 2017 the beta will be out. Dissertation Writing Service UK employees also prefer this browser.

  • windows 10 says:

    You Get control panel as a default program in windows 10 operating system if you are facing trouble to get it then visit here and follow the steps to get control panel in windows 10 operating system.

Leave a Comment:

(required)
(required)

Current ye@r *